
Blog is a discussion or informational site published on the World Wide Web
and consisting of discrete entries ("posts") typically displayed in
reverse chronological order (the most recent post appears first).
Until 2009 blogs were usually the work of a single individual, occasionally
of a small group, and often were themed on a single subject. More recently
"multi-author blogs" (MABs) have developed, with posts written by
large numbers of authors and professionally edited.
The emergence and growth of blogs in the late 1990's coincided with the
advent of web publishing tools that facilitated the
posting of content by non-technical users. (Previously, a knowledge of such
technologies as HTML and FTP had been required to publish content on the Web.)
Most good quality blogs are interactive, allowing visitors to leave
comments and even message each other via GUI
widgets on the blogs, and it is this interactivity that
distinguishes them from other static websites. In that sense,
blogging can be seen as a form of social
networking. Indeed, bloggers do not only produce content to
post on their blogs, but also build social relations with their readers and
other bloggers.
Many blogs provide commentary on a particular subject; others function as
more personal online
diaries; yet still others function more as online brand advertising of a particular individual or
company. In education, blogs can be used as instructional resources. These
blogs are referred to as Edublogs. A typical
blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave
comments in an interactive format is an important contribution to the
popularity of many blogs.
Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video
blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts.
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